I feel like I’m pretty plugged in to what the most successful entrepreneurs are doing (thank you, Facebook groups) and I’m really feeling like most of the entrepreneurs I know have moved from blogging to some other form of live video like Facebook lives, Zoom parties, Instagram, Youtube, etc.
It’s not because readers are lazy and have the attention span of gnats. (Well…)
It’s because people want to relate to you on a human level. And video is such an easy and direct way to do that. They get to see your beautiful face, your beautiful voice, your beautiful way of expressing yourself.
But even though I’ve embraced Facebook lives, I still love me a great blog. (And feel free to drop any good ones you’ve read lately in the comments!)
As business owners, though, we’ve got to really think about where we’re putting our energy. Is a blog still the right way for you to relate to your audience?
Maybe a little bit of context here. Why do we even use blogs for business?
A few reasons:
Search Engine Optimization (SEO):
A good blog title can draw in your ideal clients via the big daddy of SEO (Google). If Google likes your blog title, and people come to your page and stay a long time on it (which counts towards relevancy), then Google will rank your website higher in its searches, and more people will find you via organic searches.
Especially if you’re working that long tail – meaning, you have narrowed down your niche or key words to things that no one else is searching for. (For instance, if I wanted to rank really high for “life coach”, I’d have to work a lot harder than I would for “spiritual business coach Atlanta”. )
Blogs can be a great place to collect email addresses, the holy grail of internet marketing. You’ll want to think through how to add in great content upgrades within the body of the blog itself (you know, those PDF’s or ebooks with titles like “Top 10 Secrets of Successful Bloggers”). ***Total honesty: I suck at adding in content upgrades to older blogs. But evidently this is a great way to generate those email addresses. I prefer a good overall opt-in, but wanted you to be aware of this option.***
Service to humanity:
Blogging is a great way you get your message out to the people, and then if people happen to see that you’re an amazing person and want to connect with you, all the better. (I’m sort of a blend of all three, in case you are wondering.)
If any of those are your purpose with your blog, and you have focus and commitment and you WANT to blog, cool.
But if you think you “should” start a blog because people told you that you need to…well, throw that should right in the garbage can – where all “should’s” belong.
Because it’s never about what everyone else is doing. It’s about what you want in your business.
Ask yourself: how does the thought of blogging make you feel, yicky or YES?
(And if yicky, is it because you do want to do it, but you’re scared…or you just plain don’t want to do it?)
Look y’all, we didn’t go into business for ourselves so we could follow everyone else’s rules about what we need to do.
However, if you do decide blogging is your thing, one more question for you: what is your purpose with this blog? That will help you to focus your efforts.
Keep in mind my 3 C’s for Authentic Marketing: Clarity + Confidence + Consistent (and Inspired) Action.
[Note: clarity can be attained through action, and is perhaps one of my fave ways to achieve it. Well, that and meditation.]
What does that mean?
Go ahead and get started.
(Oh, you knew that was coming, right?) Put that first blog out there – and then see where it goes. See how the market reacts and from there, you can get a little more clarity around your target audience and your ideal clients and your message.
As you’ve probably heard me say a million times, there is no perfect time to start. No, you don’t need to research it all first. No, you don’t need a degree in blogging (even though the internet mavens might try to convince you otherwise.)
You just need to start.
Because it’s all going to change, anyway. Your ideal client will change. Your business will pivot. Your messaging will adapt to reflect the kind of results you provide.
So start today, start from where you can help others in this current moment.
You’re already enough, just as you are. You just have to get started.
P.S. If you do want to see me do my thing on Facebook lives, most of them are in our Dream Starters Community. Come join us if you are a heart-centered entrepreneur (or aspire to be one) and you want cool freebies, great lives from lots of amazing entrepreneurs on all sorts of biz topics, and support and encouragement.